Brokers get paid when you sign. Franchisors want you to sign their deal specifically. We don't. ExecuFran gives franchisors and franchisees the same unbiased, insider guidance we'd want if the decision were ours.
Most people only get advice from one side of the deal — the side that benefits when they sign. We work the whole table, which means the guidance doesn't change depending on who's paying us.
Built by people who've developed franchise brands at the executive level — not just consultants who've read about it.
The questions brokers hope you never ask, and the financial modeling franchisors hope you never run.
ExecuFran is run by two people who've built and sold franchise brands from the inside — not people who write about franchising from the outside.
Has worked every seat at the table — franchisee, franchise developer, and franchisor executive — across two decades in national pizza and QSR brands.
Three decades moving between corporate operations and franchise leadership — which means she's evaluated franchise systems from inside a franchisor's office and run the operations that have to make those systems actually work on the ground.
These aren't $29 templates. They're the same frameworks we use inside real engagements — packaged so you can put them to work immediately.
The same questions we'd ask if it were our money. Read 3 of them free first →
Run this before you spend $15K+ on legal fees. Read 3 of the 12 free first →
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"How many times have we talked to someone who needed us six months earlier — before they'd already signed?"— The question that started ExecuFran Consulting
We don't get paid more if you buy a franchise, and we don't get paid more if you franchise your business with a particular partner. We get paid to tell you the truth.
Paid on commission when a franchisee signs — with a specific brand. The advice and the paycheck point the same direction.
Trained to sell their franchise, not to tell you when it isn't the right fit for your market or your capital.
No commission on either side of the table. You pay for the tool or the hour — nothing else changes what we tell you.
We'll respond within one business day with next steps — whether that's a tool, a call, or a referral to someone better suited to help.