ExecuFran is a fractional franchise development team run by two operators who have led franchise development at national brands. We help growing concepts get franchise-ready, recruit the right franchisees, and build the sales engine behind it — and we're paid in part on the franchises we help you sell.
Most founders hit the same wall: great concept, no system, no sales process, and a legal bill coming. We cover the gap between "we should franchise" and "we're selling franchises."
Built by people who've developed franchise brands at the executive level — not consultants who've read about it.
ExecuFran is run by two people who've built and sold franchise brands from the inside — not people who write about franchising from the outside.
Has worked every seat at the table — franchisee, franchise developer, and franchisor executive — across two decades in national pizza and QSR brands.
Three decades moving between corporate operations and franchise leadership — which means she's evaluated franchise systems from inside a franchisor's office and run the operations that have to make those systems actually work on the ground.
Most brands start with the free scorecard and a call. If it looks like there's something here, we score your business ourselves — against your real numbers, not your own estimate of them. What that assessment finds decides whether a full engagement makes sense.
The assessment is credited in full against your first month if you engage us for ongoing development within 90 days. If we find you're not ready, we'll tell you that instead — and what it would take.
Run this before you spend $15K+ on legal fees. Read 3 of the 12 free first →
"How many times have we talked to someone who needed us six months earlier — before they'd already signed?"— The question that started ExecuFran Consulting
We've sat in the franchisor's chair and the franchisee's. We know what a franchise system needs to survive its first fifty units, and we're paid in part when your franchise sales happen — so we win when you do.
Essential for the legal documents. But they paper the offering — they don't build the operating system or the sales engine behind it.
Often strong on strategy, light on the day-to-day of recruiting, qualifying, and closing franchisees, because they've never had to hit the number.
Executives who have led franchise development at national brands, working as your fractional team, with compensation tied in part to the franchises we help you sell.
We'll respond within one business day with next steps — whether that's a readiness call, the scorecard, or a referral to someone better suited to help.